INKspout is a Marketing Resource Management (MRM) Company that provides Web-to-Print services to help customers better manage their advertising and print materials.
INKspout
INKspout™ helps organizations with distributed marketing operations, such as a franchise network, ensure brand consistency across their enterprise by building on-demand marketing platforms. At the same time, INKspoutTM makes it easy for remote locations to customize and order branded advertisements and print collateral from their corporate marketing platform. Each branded marketing platform is comprised of Ad, Print, and/or Fulfillment Centers, which in turn hold marketing collateral templates. The templates have variable fields identified, and default data is mapped to each field. Besides the Centers, application modules include OMS, Reporting, Scheduling, and Campaign Management. We sell directly to distributed corporations and franchisors, with revenue derived from a combination of up front professional services, recurring hosting fees, and from commercial print orders placed by franchisees. INKspoutTM has relationships with commercial printers across the US who print and ship the print marketing collateral, allowing us to scale our web to print services without print production constraints.
Value Proposition: 1. Customers retain full control of corporate trademarks, graphics, messaging and logos 2. Customers eliminate significant spending on graphic design fees for text change requests 3. Customers launch marketing campaigns faster and with a quicker adoption rate 4. INKspout provides audit trail for campaign adoption and use rates 5. INKspout reduces hassle and time spent ensuring brand adherence by franchisees 6. INKspout provides for better scaling of corporate marketing operations
Management:
Marc Armstrong (Founder, President) has a background in large account sales and workflow marketing with IBM Finance and led the wholesale banking IBM account team for Wells Fargo and Bank of America. Following his ten years with IBM, he led the business development efforts for SAP development partners (IDS Scheer and ILOG) in various management and executive roles. He was responsible for negotiating $1M+ contracts with Oracle, Zhone, Siebel and many other CRM, Supply Chain and Telecom companies. Most recently he was the VP of Business Development for PrintingforLess.com. Marc graduated from UCLA Graduate School of Management with a MBA/Information Systems.
Ganay Johnson (Director/Operations) was a partner in the technology firm of Intarsia Development that specialized in the development and implementation of SQL-based intranet solutions for complex data management. Most recently she was the team lead in Technical Sales at PrintingforLess.com. Ganay graduated from University of Kansas with a BA/English.
Laura Dolan (Director/Sales) has a background in the printing industry at PrintingforLess.com where she managed over $2.5M worth of print revenues per year. Laura holds a BA/Marketing from Montana State University.
Value Proposition: 1. Customers retain full control of corporate trademarks, graphics, messaging and logos 2. Customers eliminate significant spending on graphic design fees for text change requests 3. Customers launch marketing campaigns faster and with a quicker adoption rate 4. INKspout provides audit trail for campaign adoption and use rates 5. INKspout reduces hassle and time spent ensuring brand adherence by franchisees 6. INKspout provides for better scaling of corporate marketing operations
Management:
Marc Armstrong (Founder, President) has a background in large account sales and workflow marketing with IBM Finance and led the wholesale banking IBM account team for Wells Fargo and Bank of America. Following his ten years with IBM, he led the business development efforts for SAP development partners (IDS Scheer and ILOG) in various management and executive roles. He was responsible for negotiating $1M+ contracts with Oracle, Zhone, Siebel and many other CRM, Supply Chain and Telecom companies. Most recently he was the VP of Business Development for PrintingforLess.com. Marc graduated from UCLA Graduate School of Management with a MBA/Information Systems.
Ganay Johnson (Director/Operations) was a partner in the technology firm of Intarsia Development that specialized in the development and implementation of SQL-based intranet solutions for complex data management. Most recently she was the team lead in Technical Sales at PrintingforLess.com. Ganay graduated from University of Kansas with a BA/English.
Laura Dolan (Director/Sales) has a background in the printing industry at PrintingforLess.com where she managed over $2.5M worth of print revenues per year. Laura holds a BA/Marketing from Montana State University.