Connexa is a software development company designing, producing and selling product configuration tools. The tools automate the configuration of products and services and can be used by clients; customers, dealers, sales reps or customer services personnel through a web interface. To paraphrase Henry Ford, "you can have any color you want.... as well as size, shape, look, feel smell." While the company sells a software solution, it really increases the competitiveness of its clients by enabling them to provide greater customer service, meet the unknown demands of customers, and gain a greater margin on their products, all while smoothing the production end of their business.